Redken

Redken is high professionalism, creativity and the constant drive for innovation. With the motto "Designed to be different", the brand very welldescribes its aim. The Redken laboratories therefore always have the latest trends in mind and are looking for innovative ideas in science. With a lot of energy and dynamics they thus create modern Redken shampoos, conditioners, styling products and colorants. Redken relies on the success of innovation, professionalism, research and a team that plays together excellently.

Frizz Dismiss

DEFINITION, SUPPLENESS and CONTROL

for unruly, frizzy hair

Frizz Dismiss

All Soft

SMOOTHING and SUPPLNESS

for dry, brittle and fragile hair

All Soft

Curvaceous

MOISTURE. DEFINITION. BOUNCE.

for weary, curly and wavy hair

Curvaceous

Blonde Idol

COLOR PROTECTION. BRILLIANCE.

for bleached, dyed or natural blond hair

Blonde Idol

Volume

DEFINITION, CONTROL

for curly or wavy hair

Volume

Color Extend Magnetics

COLOR PROTECTION. LUMINOSITY.

for colored or highlighted hair

Color Extend Magnetics

Styling

CREATIVE STYLING

for all hair types

Styling

Diamond Oil

TOP-CLASS SHINE. MAXIMUM CARE.

for all hair types

Diamond Oil

Extreme

REPAIR. STRENGTHENING.

for damaged, damaged and brittle hair

Extreme

Color Extend Sun

UV-PROTECTION, CARE.

for colored or highlighted hair

Color Extend Sun

For Men

HAIR CARE. STYLING.

for all men's hair types

For Men

Cerafill

THICKENING. DENSITY.

for thinning hair from hairloss

Cerafill

Clean Maniac

Intense hair care. Odorless.

For your daily haircare.

Clean Maniac

Hair Cleansing Cream

DEEP CLEANING.

for hair that needs special deep cleaning

Hair Cleansing Cream

Smooth Lock

SMOOTHING. TAMING.

for very dry, frizzy and unruly hair

Smooth Lock

Body Full

VOLUME. FULLNESS.

for fine, limp and flat hair

Body Full

Clear Moisture

MOISTURE. SHINE.

for normal to dry hair

Clear Moisture

Real Control

REPAIR. CONTROL.

for unruly, dry, damaged hair

Real Control

Intra Force

THICKENING. DENSITY.

for thinning hair from hairloss

Intra Force

Scalp Relief

SCALP PROBLEMS.

against greasy, flaky or sensitive scalp

Scalp Relief

Nature's Rescue

NO SILICONES, SULPHATES, PARABENS.

for all hair types

Nature's Rescue

Time Reset

ANTI-AGING. RECONSTRUCTING.

for weakened, fine, gray hair

Time Reset

Color Rebel

Shake, Twist And Play!

for the individual look

Color Rebel

Redken - the beginnings

Paula Kent was a fashionable lady and actress of the 60s. Only one thing really bothered her: her fine, sensitive hair and her sensitive scalp, which didn’t easily forgive her the many bleaching and colouring!
Together with the hairstylist Jheri Redding, she decided to create a hair care series that would make life easier for her and so many others. In the meantime, Redken belongs to L'Oréal, and is an undisputed leader among the hair care brands of the generation. You owed the success to an unprecedented technology:

  • Proteins: the first Redken products are based on hair-owned proteins 
  • Acid ph value: a slightly acidic ph value of 4.5-5.5 is optimally adapted to the ph value of skin and hair 

Expansion of the brand and range

Since the 90s, Redken has been part of L'Oréal and has been running the Redken 5th Avenue NYC ever since the headquarters have been located on the 5th Avenue in Trend Mecca New York. To date, Redken has established a variety of hair care lines that are hailed by hairstylists in salons and customers all along the line. Just to name a few:

  • Frizz Dismiss: ultimate care against frizz 
  • Curvaceous: the right care for curly hair 
  • Diamond Oil: brilliance at the highest level 
  • Cerafill: building, strengthening and helping with hair loss 

Get yourself on the site and browse the Redken range on shampoo.ch: your favourite product is waiting and you will be even more surprised by the variety and the quality of the products!

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