Keune

The charming ladies of the early 1920s enjoyed the experience of an unprecedented innovation thanks to Keune: the very first permanent wave of history! Launched by the Dutch chemist Jan Keune, this precious brand today produces first-class hair care products. Keune has been connecting passion for luxury hair care with technical progress for 95 years (!) now. The result: highest-quality hair care products which are in line with the environment, as Keune commits itself to a sustainable and environmentally conscious production as well as natural ingredients.

Care

Noticeably and visibly more beautiful hair

for every hair type and every need

Care

Design Style

Structure and hold

for all hair types

Design Style

Color Craving

DIRECTSHADE

for blond and bleached hair

Color Craving

Blend

CREATIVES STYLING

For All Hairtypes

Blend

Care Line Man

Care and styling

for all men's hair types

Care Line Man

KEUNE - the story

Founded in Amsterdam in the 1920s, the hair care brand Keune Haircosmetics didn’t waste time to develop the very first permanent wave of history! A variety of permanent wave formulations follow and make Keune the first provider of permanent wave products in Europe, which later on contributes to the hair care brands’ word success. With further innovations such as hairspray and hair gel, Keune remains on the road to success and has been expanding to Europe since the 1970s. Until 1998 the first location in Atlanta, Georgia, USA has been opened. However, the company with world format still remains a family business to the present day.

Sustainability and commitment

Keune respects sustainability across the entire production line, as well as natural and environmentally friendly ingredients. Keune is also involved in various social projects. Keune employs a group of employees with a disability, and the Keune Foundation Switzerland offers emotional and financial support for families with a child diagnosed with a serious illness.

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