Joico

"We believe happy hair is healthy hair": this statement perfectly resumes the principles of the renowned hair care brand Joico: healthy hair shows itself from its best side, radiates, shines, and has a natural momentum, it is just "happy". The products by Joico are based on this principle, and give your hair exactly what they need to radiate healthily. In our wide range of Joico you will find the right care for your hair!

K-Pak

Repair and reconstruction

for damaged, damaged hair

K-Pak

Moisture Recovery

Moisture and elasticity

for normal to dry hair

Moisture Recovery

Curl

MOISTURE AND DEFINITION

for curly and wavy hair

Curl

Color Endure

Luminosity and color protection

or colored, blond or gray hair

Color Endure

Body Luxe

Volume and strength

for weak, fine to normal hair

Body Luxe

Style & Finish

Texture and hold

for all hair types

Style & Finish

Daily Care

Compensation and care

for normal to slightly dry hair or scalp problems

Daily Care

Color Infuse

Preservation. Enhancement.

for colored hair

Color Infuse

Structure

Creative styling

for all hair types

Structure

Vapor Iron

Straightener with Keratin Therapy

for all hair types

Vapor Iron

InstaTint

Temporary color

for all hair types

InstaTint

Joico - passion for hair

Joico is not called "the healthy hair company" for nothing. Founded in 1975 in Los Angeles by a passionate hairdresser, the company has concentrated on the development of innovative, unprecedented hair care products right from the start. The goal was to combine state-of-the-art technology with first-class ingredients to create high-quality formulas for hair care and thus create the very best hair care products. Through its strong alliance with Shiseido, Joico is also benefiting from know-how in the area of health-conscious cosmetics.

Values and sustainability

The production Joico products respect nature, the environment and the animal. Joico does not make use of animal testing whenever possible and uses wind energy for its production.

Hair innovations from conviction

Joico only uses the best, most natural and most gentle ingredients. In conjunction with the technological innovations, Joico succeeds in the creation of perfect hair care products.
Joico's hair innovations include:

  • Quadramine Complex: Works with 19 amino acids, which naturally occur in human hair keratin. The "MWS" value on the products determines the degree of repair needs of the hair so that you can even choose the product that matches your hair needs perfectly. The deeper this value, the deeper the amino acids penetrate the hair structure.
  • Bio-advanced Peptide Complex: The science has found that in the case of damaged hair, peptides that begin or end with arginine / cysteine are most frequently missing. Therefore, the Bio-advanced Peptide Complex precisely restores the structure of the hair with these arginine / cysteine molecules.

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